Lease Concentration & Market Share Leaders
When it comes to the new-vehicle lease market, there were three brands in a close race to lead market share in the fourth quarter, according to data from Experian Automotive.
Honda, which took an 11.1 percent share of the new lease market, edged out Ford (11.0 percent) and Toyota (10.6 percent).
This trio was followed by Nissan (7.5 percent), Chevrolet (6.0 percent) and Mercedes-Benz (5.8 percent). Rounding out the top 10 in Experian’s data set were BMW and Volkswagen (both at 4.9 percent), Lexus (4.6 percent) and Hyundai (4.1 percent).
As one might expect, when Experian calculated which brands had the greatest lease concentration (percent of their new sales that were leases), luxury brands dominated.
Smart led the way at 69.5 percent and was followed by Infiniti (59.3 percent), Lincoln (53.2 percent) and BMW (52.5 percent). Mercedes-Benz had 52.1 percent lease concentration and Lexus was at 49.3 percent.
Next was Jaguar (45.3 percent), followed by Volkswagen (44.0 percent), Audi (43.1 percent) and Cadillac (40.8 percent).