Mercedes-Benz Enjoys Another Robust Leasing Increase in Q3
For the second quarter in a row, Mercedes-Benz Financial posted a year-over-year new-vehicle leasing market share gain of more than 80 percent.
According to Experian Automotive’s Q3 State of the Automotive Finance Market Analysis, the German luxury brand’s slice of the leasing market came in at 6.0 percent, an 87.86-percent improvement above the captive’s share in the third quarter of last year.
During the second quarter, Experian noticed Mercedes-Benz held 5.3 percent of the leasing market, representing an 88.23-percent spike above the year-ago reading.
In fact, Experian found each of the top 10 leasing market-share holders enjoyed a rise by at least 11-percent year-over-year during the third quarter.
As a whole, analysts discovered new-vehicle leasing in Q3 grew by 7.53 percent year-over-year.
“With leasing showing a continued upward trend, consumers were in a good position to obtain a vehicle during Q3,” said Melinda Zabritski, director of automotive credit at Experian Automotive. “An increase in leasing means it is easier for consumers to get more vehicle for a lower monthly payment.”
American Honda Finance continued to lead the way in new-vehicle leasing market share, but Experian determined that penetration level softened a bit during the third quarter.
Analysts found Honda held 16.9 percent of the lease market in Q3, marking a 41.14-percent jump from a year earlier. However, Honda’s market share in the second quarter was 18.4 percent.
Gaining market share both sequentially and year-over-year was Toyota Financial Services. Experian said Toyota held 13.9 percent of the new-vehicle lease market in the third quarter, up 31.06 percent a year earlier. In the second quarter, the captive’s share was 13.0 percent.
The remainder of the top 10 new-vehicle lessors as of the third quarter was predominantly associated with foreign OEMs.
Here is each captive Experian listed as the leading lease market share holders along with year-over-year gains:
1. American Honda Finance: 16.9 percent, up 41.14 percent
2. Toyota Financial Services: 13.9 percent, up 31.06 percent
3. Ally Financial: 12.8 percent, up 32.71 percent
4. Nissan/Infiniti Financial Services: 11.1 percent, 38.57 percent
5. Ford Motor Credit: 10.1 percent, up 29.44 percent
6. Hyundai Capital America: 8.7 percent, up 46.48 percent
7. VW Credit: 7.7 percent, up 51.73 percent
8. Mercedes-Benz Financial: 6.0 percent, up 87.86 percent
9. BMW Bank of North America: 5.1 percent, up 58.30 percent
10. Chase Auto Finance: 3.0 percent, up 11.62 percent