SANTA MONICA, Calif. -

Jantoon Reigersman has been appointed chief financial officer for TrueCar, with the company’s president and chief executive officer Mike Darrow saying Reigersman will help align the company’s business and financial strategies toward TrueCar's next chapter of growth and profitability.

Reigersman said he looked forward to joining TrueCar during what he described as a pivotal time in company history, adding that online retailing is revolutionizing the traditional car-buying process.

He will report directly to Darrow. Previously, Reigersman was chief financial officer with NYSE-listed diversified internet, media and eCommerce company, the Leaf Group, for the past three years. In that role, he led the company's accounting operations, corporate financial planning and analysis function and business development activities.

Before working for the Leaf Group, Reigersman was chief financial officer for clean technology company, Ogin Inc. Vestas Wind Systems acquired that private-equity-backed company in 2017.

Reigersman also previously worked in the investment banking group at Morgan Stanley and in the special situations group at Goldman Sachs.

“I could not be more thrilled to welcome Jantoon to the TrueCar executive team,” Darrow said in a news release.

Darrow also said, “As a proven financial leader within technology-driven organizations and public companies, Jantoon will play a key role in aligning our business and financial strategies to unlock TrueCar's next chapter of growth and profitability.”

Reigersman said TrueCar is well-positioned to help franchise and independent car dealers reach the growing majority of digital-first consumers.

He said, “The company is well-capitalized and built on a state-of-the-art technology stack that can support rapid innovation across the consumer and dealer experiences.”