ALEXANDRIA, Va. -

Is your dealership ready for this coming October’s fraud liability rules to take effect?

Are you well versed in EMV (Europay/MasterCard/Visa) chip card acceptance?

If not, then you may want to jot down the time and date of the American International Automobile’s Dealers Association’s upcoming Webinar.

The next AIADA Autotalk Series webinar, presented by Wells Fargo Dealer Services, will focus on preparing your dealership for the October fraud liability shift, a new intative that employs EMV chip technology to cut down on in-store fraud.

The webinar, titled “Preparing for EMV Chip Card Acceptance,” is scheduled for June 16 at 10 a.m. EDT and again at 4 p.m. It will be hosted by Ben Brown, vice president and regional sales manager at Wells Fargo Merchant Services.

The Webinar is designed to help dealers understand coming changes impacting payment acceptance for merchants, including the latest on EMV chip cards, EMV-enabled readers, and NFC (near field communication) contactless payments including Apple Pay.

The below items will be discussed in detail:

  • The importance of layered security: Learn about implementing multiple layers of security including EMV chip card technology, encryption, tokenization and PCI compliance to help protect customer data and your business.
     
  • EMV chip card acceptance: Find out more about the benefits of accepting EMV chip cards including data security, reduced counterfeit fraud, reduced merchant liability and expanded payment acceptance.

To register for the 10:00 a.m. EDT session, click here.

To register for the 4:00 p.m. EDT session, click here. 

For information on upcoming webinars in the AutoTalk series, click here.