Ford adds Reviver’s digital license plate as an official accessory offering
Reviver, developer of the RPlate digital license plate, has entered into an agreement with Ford Motor Company to become an official Ford Accessory Partner.
The partnership adds the RPlate to the aftermarket products offered by more than 300 Ford dealerships in Arizona, California and Michigan.
Reviver said the deal makes Ford the world’s first automaker to offer digital license plate technology to its customers. Consumers will be able to purchase the RPlate through a catalog or at dealerships’ in-store merchandise and accessories departments.
Sales of the RPlate will accrue to a dealer’s account with Ford to generate credits based on volume.
“To be associated with a landmark brand in the automotive industry such as Ford is truly gratifying,” Reviver founder and chief strategy officer Neville Boston said. “We are very proud to have met the rigorous requirements for the company’s evaluation of potential suppliers and look forward to adding the innovations of digital license plate technology to their offerings.”
Reviver said its digital license plate is a connected vehicle platform that not only replaces traditional static metal plates with digital displays and allows visual personalization of the display with custom messaging, but also includes location tracking, registration renewal via mobile app, alerts when the vehicle has been moved, tamper-proof mounting and anti-theft features.