DETROIT -
General Motors will be NBC’s sole automotive advertiser for the network’s U.S. coverage of the 2012 London Olympic Games thanks to a new media partnership deal reached this week between NBC Universal and the automaker.
Olympic coverage on NBC’s network and cable channels will feature a “major advertising presence” from GM brands Chevrolet and Cadillac, which will also be showcased throughout certain Olympic-related programming prior to the games.
Chevy and Cadillac will also be spotlighted online through NBCOlympics.com.
GM has been utilizing NBC’s Olympic coverage as an advertising avenue for more than a decade, going back to the 2000 Sydney Games. 
“Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers,” stated GM global chief marketing officer Joel Ewanick. 
“GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world’s most significant sporting events,” he continued.
Gary Zenkel, president of NBC Olympics, added: “Chevrolet and Cadillac are two of the world’s premier automotive brands in the midst of a remarkable resurgence, so it’s terrific to see them make a major investment in our coverage of the London Games.”
Chevy Renews FLW Partnership
In other marketing-related news from the automaker, Chevy has renewed its sponsorship deal with FLW Outdoors. Chevy will continue to be the official vehicle of the sport fishing tournament organization, an advertising post it has held since FLW Outdoors began in 1996.
The eight-person Chevy team of anglers for 2011 will include the following bass fishers: Luke Clausen, Anthony Gagliardi, Dion Hibdon, Jimmy Houston, Larry Nixon, Jay Yelas and Bryan Thrift.
Thrift is the latest addition to the team and took home honors as the 2010 FLW Tour Angler of the Year.
In the National Guard FLW Walleye Tour, carrying the Chevy brand will be Jason Przekurat.
“Chevy has been with FLW Outdoors since its inception. Their continued partnership exemplifies Chevy’s long-standing commitment and support of the anglers, fans and the FLW organization,” stated Trisha Blake, who is the president of the organization’s marketing division.
“We will continue to build upon our unique relationship including an enhanced emphasis at our grassroots events in 2011,” Blake added.
Phil Caruso, Chevy’s promotions manager, noted: “Chevrolet is proud to continue our longstanding relationship with FLW Outdoors and actively support the sport of fishing in communities across the country.”