NEW YORK -

On the heels of the automaker rolling out a new certified pre-owned program, General Motors dealers have a new way to possibly attract used-vehicle shoppers interested in other automakers.

It was announced Monday that participating GM dealers are offering a three-month free subscription to SiriusXM for customers who buy a used vehicle from any brand, not just GM nameplates, if the model is equipped with the satellite radio capability.

This is the first time that GM has made this offering on non-GM used vehicles at its dealerships.

And, of course, any shopper who buys a new or certified pre-owned Cadillac/Chevrolet/Buick/GMC will receive the three-month subscription, as GM already offers this to these customers.

“Providing our pre-owned vehicle customers the very best value and buying experience is something we strive for everyday,” stated Jason Brickl, the chief executive officer at the Ballweg Family of Dealerships and co-chair of the GM National Dealer Council.

“My dealerships have enrolled in the SiriusXM program, and I encourage all GM dealers to sign up and take advantage of this opportunity to add value to their inventories and pass along this three-month introductory subscription of satellite radio to their customers,” he continued.

Joe Verbrugge, the senior vice president and general manager of the automotive remarketing division at SiriusXM, added: "For the first time ever, participating GM dealers are able to give their pre-owned vehicle customers a 3-month subscription to SiriusXM regardless of vehicle brand.

“GM dealers across the country are responding enthusiastically to this opportunity to give SiriusXM to their customers who won’t need to sacrifice innovative technologies or entertainment when buying a pre-owned vehicle,” Verbrugge further noted.