PARK RIDGE, N.J. -

Hertz Global Holdings revealed late last week that its equipment rental subsidiary acquired Arpielle Equipment Co., a leading metropolitan New York City-based operation that’s focused primarily on business to the construction and industrial markets.

Hertz estimated the metropolitan New York City equipment rental market exceeds $1.3 billion. The company anticipated Arpielle will generate incremental revenues of approximately $25 million in the first year and will be accretive to Hertz’s 2012 earnings.

Founded in 2004 and headquartered in Long Island City, N.Y., Arpielle specializes in a broad line of products for rental and sales and a rapid delivery system to meet customer daily equipment demands in New York City. 

Executives hope Arpielle will expand Hertz’s market share in the attractive metropolitan New York City market and establish a prime rental location near the center of the city, allowing Hertz to more easily serve its customers in the region.

By further expanding into the New York market, Hertz and Arpielle think they will generate revenue synergies through rentals of larger construction pieces, trucks, cranes, aerial booms, scissor lifts, pumps, generators and entertainment product lines in Hertz’s fleet.

The company went on to highlight Arpielle developed a large, loyal customer base with local, regional and national construction and engineering firms which operate in the large, diverse New York construction and industrial market.

Hertz also mentioned Arpielle build up a unique business model focusing on an efficient delivery system utilizing a full line of equipment for rental, including air compressors, generators, excavators, forklifts, light towers, attenuated trucks, message boards and more.

Additionally, executives insisted Arpielle has a strong sales and parts business that allows their customers to continually rely on Arpielle for all their construction equipment needs.

“Arpielle is HERC’s fifth acquisition in the past 12 months, and is another significant step in our commitment to diversify HERC geographically as well as to expand its product and service portfolio,” Hertz chairman and chief executive officer Mark Frissora explained. 

“Arpielle gives HERC an even larger footprint in the metropolitan New York City equipment rental market, the largest in the nation, and access to a broader range of contractor business and larger infrastructure projects,” Frissora continued. “While the acquisition increases our overall market share immediately, HERC will begin supplementing Arpielle’s equipment offerings with the larger earthmoving pieces, aerial booms, generators and pumps in our fleet.

“Arpielle also has a proprietary leadership position in renting and selling Diesel Particulate Filters, which helps increase asset utilization and significantly reduce emissions, and furthers our goal to lead the equipment rental industry in sustainability solutions for its customers,” Frissora added.