Holman, one of the largest integrated automotive service companies in North America, has signed on as an official partner of the National Hockey League’s Philadelphia Flyers.

The deal makes Holman the presenting sponsor for two of the team’s major community initiatives — Flyers Learn to Play and Next Shift: Mentoring the Next Generation of Female Leaders.

The company also sponsored the Gritty Lead Car at the recent Gritty 5K on Oct. 21.

“Our entire company is incredibly excited to partner with the Philadelphia Flyers, an iconic organization that truly embodies the essence of the region we both proudly call home,” Holman executive vice president and chief commercial officer Rick Tousaw said.

“Similar to Holman, the Philadelphia Flyers have long been renowned for their unwavering commitment to the local community. Their various community service programs and charitable initiatives align perfectly with Holman’s core values and our mission of continuing to ‘Drive What’s Right’ throughout the communities in which we work and live.”

Todd Glickman, chief revenue officer of Comcast Spectacor, which owns the Flyers, said the team is “proud to partner with Holman and add a nationally renowned company with local roots” to its roster of corporate partners.

“Launching this partnership will allow us to grow several of our impactful community initiatives,” he said. “We look forward to the positive results that our combined efforts will have on the communities we jointly serve.”

Holman sponsored the lead car for the Gritty 5K, a fun run/walk that is one of Flyers Charities’ marquee fundraising events.

The event, named for the Flyers’ costumed mascot Gritty, featured “Gritty-style” games, interactive fun, ribbon dancing, flying cakes, surprises, detours and a chance to compete in challenges with Gritty himself.

All proceeds from the event went toward Flyers Charities’ missions of supporting local families impacted by cancer, growing the game of hockey’s inclusivity of new and diverse participants and audiences, and supporting continuous improvement in sustainability and environmental responsibility.

As the presenting sponsor of the Flyers Learn to Play program, Holman will support an opportunity for families to join the hockey community and for participants to develop fundamental skills to help them succeed on and off the ice.

Created jointly by the National Hockey League Players’ Association and the NHL, the program’s goal is to inspire youth and welcome more families into the hockey community.

Holman will also serve as the title sponsor of the Flyers Next Shift Program, which pairs local girls and young women with different female Flyers leaders and executives, providing them with a behind-the-scenes look at the different roles they play on a Flyers game day. The new program, which debuted in the 2022-23 season, is part of the organization’s year-round efforts to promote and foster female talent in the front office.