NEW YORK -

HookLogic recently entered into separate partnerships with Dataium and ActivEngage, announcing that both relationships are intended to enhance its lead-providing services for dealers.

Hooklogic is partnering with Dataium, an aggregator of Internet automotive shopping activity, to build new insights and technology into its Lead to Show solution, enabling dealers to breathe new life into older, upper-funnel leads.

Officials contend the new capability built in to Lead to Show 3.0 can provide HookLogic customers with access to Dataium data solutions and can open up a new market of “forgotten” leads to dealers.

Dataium’s Cloud Intelligence platform is designed to capture deep insights into shopper behavior; including browsing history, time in market, which models are in a shopper’s consideration set and more.

Because store marketing efforts are often targeted toward new leads, HookLogic thinks shoppers who are still in market after two months are considered “cold” and are rarely pursued by dealers after the two-month mark.

“Our data indicates that up to 45 percent of leads are still in market after 120 days. This group represents a huge missed opportunity for dealers, however, it’s vital to understand the difference between a lead that is simply inactive versus an individual who is no longer in market, such as someone who has already purchased a car,” explained Jason Ezell, president and co-founder of Dataium.

“Data is the first missing piece of the puzzle. The second is relevant, attractive incentives to bring inactive leads back into market, and that is where HookLogic excels,” Ezell continued.

HookLogic said its customers no longer are “leaving money on the table” by ignoring inactive leads that are still in market. The company said the integration of Dataium insights and technology should arm Lead to Show 3.0 users with a 360-degree view of shopper activity and enables dealers to deliver a customized, targeted incentive to re-engage individual shoppers, bring them into local dealerships and drive them down the consideration funnel.

“We are continuously working to improve our Lead to Show solution set for automotive dealers. We wanted to partner with Dataium because they are hands down the best in class in providing strategic, relevant data to the automotive industry,” stated David Metter, president of automotive for HookLogic.

“That data powers our execution and gives our dealerships a competitive advantage in the marketplace,” Metter added.

For more information, visit: http://leadtoshow.com/lead_to_show_3.html.

HookLogic’s Partnership with ActivEngage

Meanwhile, HookLogic has been busy forming a partnership with ActivEngage, resulting in a strategic alliance combining the companies’ live chat and targeted incentive technologies into a comprehensive solution for dealers.

Officials highlighted that the integrated solution — designed to drive the highest quality leads into local dealerships — is available immediately to ActivEngage and HookLogic’s current customers and partners, including Hyundai of St Augustine, DCH, Apple Auto, Acton Toyota, Suzuki of Wichita and Hendrick Chevrolet.

ActivEngage reiterated tht its live chat technology can enable dealers to gain valuable, real-time business intelligence and shopper insights. The information can include geo-location and shopping history, all aimed to better meet customer needs and drive intelligent, guided, helpful conversations that can turn Website traffic into targeted leads.

Moreover, HookLogic’s AutoHook solutions is meant to give dealers an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store — again, aiming to turn qualified leads into showroom visits and test drives.

The companies say their strategic alliance now brings a first-of-its-kind, fully integrated solution that can combine the best of both technologies for automotive dealers and marketers.

“Online leads are only good for dealers when they walk into the showroom for a test drive, where sales reps can work their magic,” stated Ted Rubin, co-founder and president of ActivEngage.

“Live chat and targeted incentives are both, on their own, huge opportunities for dealers because they allow sales teams to shine and provide strong online-offline strategies to get online shoppers into local dealerships,” Rubin continued. “It was a natural fit with HookLogic, and we truly believe that one plus one equals ten in this partnership.”

Rubin went on to emphasize that dealers who implement ActivEngage’s flexible live chat implementations on their Websites turn on average eight out of 10 conversations into qualified leads and gain granular insights into what individual shoppers are in market to buy.

Dealers leveraging the integrated solution can now target those shoppers with the highest purchase intent into local dealerships with targeted incentives through HookLogic.

HookLogic said its Lead-to-Show solution typically results in close rates as high as 38 percent and a cost per incremental vehicle sale as low as $80.

“ActivEngage had an impressive reputation among the dealers we were already working with, and we recognize they are a true leader in live chat technology,” Metter stressed.

“We look forward to a successful partnership and driving unprecedented results for our combined clients,” he added.

For more information, visit: http://www.activengage.com.