COSTA MESA, Calif. -

Celebrating the OEM’s successful partnership with Internet marketing company Trilogy Smartleads, Hyundai hosted a vehicle giveaway marking a milestone sale.

One lucky shopper picked up the keys to a free 2012 Hyundai Sonata, commemorating the 50,000th OEM sale originating from Trilogy SmartLeads.

The 50,000th lead came from Cars.com, officials shared.

And the company revealed last week that Michael Weber of Newbury Park, Calif., was the recipient of the new Sonata. 

Weber picked up the car at  Ladin Hyundai in Thousand Oaks, Calif., this past month. 

Gary Faga, general manager at Ladin Hyundai, a Hyundai dealership since June 30, 2006, hosted the vehicle delivery event along with Steve Shannon, vice president of marketing, Hyundai Motor America, the company noted.

Commenting on the news, Sannon said, “Hyundai is excited to celebrate this milestone event with Trilogy SmartLeads.

“We are proud of all our Hyundai dealers and the great job they are doing taking care of our valuable customers. Ladin Hyundai is the perfect example of a dealer effectively communicating with prospective customers – an example that happened to result in the 50,000th sale of a brand new Hyundai,” he continued.

Mike Richards, president of Trilogy Automotive Services, chimed in, noting, “We are thrilled with the success Hyundai and its dealers are enjoying with the program.

“SmartLeads is about helping dealers generate more sales from the same internet marketing dollar, and it’s clear from the results that SmartLeads delivers on that promise,” he continued.

Highlighting the dealer service in more detail, company officials explained, “Trilogy SmartLeads uses proprietary scoring technology to purchase only the best leads from lead generators throughout the industry, delivering superior close rates.”