FRANKLIN, Tenn. -
In its efforts to tap into the numerous benefits of positive consumer-to-consumer recommendations and bearing in mind the importance that auto shoppers place on research, Infiniti has been gathering feedback from owners and sharing these responses on its website.
And soon — early this year, in fact — Infiniti customers will be able to post their own reviews directly through the automaker’s website.
Currently, visitors to the automaker’s website can check out 900 reviews, spread across seven models in Infiniti’s lineup. The automaker will continue to post more reviews as it continues to collect responses from customers.
It started the campaign last spring and further expansion is planned for the near future.
“The Infiniti ownership experience extends well beyond the driving experience of our owners and into their lifestyle, which includes peer-to-peer and social media channels,” stated Ben Poore, vice president of the Infiniti business unit. 
“Providing the forum for Infiniti owners to share their experience with others who are researching and considering an Infiniti is a natural extension for us of the total ownership experience,” he added. “And, we know our current owners are our best advocates.”
Poore went on to note that reviews not only serve as an owners forum, but allow Infiniti to generate useful feedback from its customers.
“We value this additional channel of feedback from our customers,” Poore pointed out. “Our team will be reviewing the content for insights and opportunities to continue to refine and enhance both our products and our ownership experience.”
Infiniti also stressed the various social-media efforts it has made as part of its campaign to help owners connect with one another and with the automaker. Some of these efforts were Facebook programs for the launches of the M and 2011 QX models in which the automaker’s Facebook fans too part.

The product reviews can be read at www.infinitiusa.com.