ATLANTA and CARMEL, Ind. -
Manheim and J.D. Byrider kicked off a training series this week that is designed to teach J.D. Byrider’s network of buy-here, pay-here franchises about best practices in the auction marketplace.
Each of the buyer sessions will last two days. Manheim professionals will come to the specific franchises’ sites to lead the course. The classes are designed to combine J.D. Byrider’s existing polices and Manheim’s resources to offer advice on tactics for buying in the auction market, officials said.
“The result is a comprehensive buyer training course for buyers that covers practically anything they might find helpful to successfully navigate an auto auction,” stated J.D. Byrider chief executive officer James DeVoe Jr. “With more than 120 J.D. Byrider dealerships across the nation, owned by either franchisees or the company, we’ve sold more than 800,000 vehicles since we began.
“By partnering with Manheim, we’ll be able to show our dealers across America how to secure the best inventory at the most competitive prices, to ensure they always provide the cars and trucks our customers need and want with affordable payments, warranties and on-site service,” DeVoe continued.
The debut workshop began Tuesday. It was held in Carmel, Ind., at J.D. Byrider’s corporate training facility. The series will go through next year.
As far as the format of the class, the first day features information centers on the internal processes of J.D. Byrider, officials said. Then, Manheim professionals delve into things pertinent to the auction market like arbitration, inspections and frame damage, just to name a few areas.
On day two, the course moves over to an actual auction site. Attendees are given a walk-through at the auction and put together a condition report.
“Training and continuing education for J.D. Byrider franchise buyers is essential, especially in this current market,” pointed out Susie Heins, Manheim’s vice president of major dealers. “Our goal is to help the key members of the J.D. Byrider team learn exactly how to locate and bid on the best inventory for their customer base in order to stay ahead of market competition."
Heins added: “This is a great partnership for us because our two companies share many core principles. The people throughout the J.D. Byrider enterprise know each other well and have a lot of integrity. We found an opportunity to partner with a key customer and get a better idea of how we can help dealers as a whole.
“Our goal is to leave them with a level of comfort with Manheim so that we’re their first choice for all their remarketing needs,” she concluded.