Jumpstart Adds PluginCars.com to Website Network
SAN FRANCISCO — Jumpstart Automotive Group recently announced it has added PluginCars.com to its portfolio of automotive website publishers.
PluginCars.com becomes the 13th exclusive publisher in a group that currently consists of Vehix.com, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News Autos, HybridCars, CarGurus and TrueCar.
Developed by the Web company behind HybridCars.com, PluginCars.com one of the first websites dedicated to providing consumer information about cars that run on electricity instead of petroleum, officials noted.
As an online forum for shoppers, drivers, car manufacturers, municipalities and energy companies, PluginCars.com offers online community tools focused on plug-in cars arriving later this year, including the the Chevy Volt and Nissan Leaf, as well as 20 other upcoming electric-drive models, including the Mitsubishi i-MiEV, Ford Focus Electric, Toyota Prius Plug-in Hybrid, Coda Sedan and Fisker Karma.
"Jumpstart's publisher group consists of the broadest, most diverse audience of in-market car shoppers and influencers," said Choon Choi, vice president of audience development at Jumpstart. "It's a win for our advertising partners that we've expanded our audience to include the first website of its kind dedicated to electric vehicles."
In addition to community tools focused on individual electric vehicles, officials said PluginCars.com will feature an online user guide to provide "trustworthy, easy-to-understand information" about how to charge a car, as well as typical driving range, plug-in car economics and environmental benefits.
Links between HybridCars.com and PluginCars.com can provide help to the nearly 2 million current hybrid owners as they consider migrating to electric cars, since the first adopters of plug-in vehicles are most likely current owners of gas-electric hybrid vehicles, according to Jumpstart.
"With the rise in interest in alternative energy vehicles, PluginCars.com is the ideal information hub for the rapidly expanding list of electric cars and plug-in hybrids entering the market," said Bradley Berman, chief executive officer of PluginCars.com and HybridCars.com. "We're confident in Jumpstart's ability to apply their autos experience to maximize the engagement of the automotive marketing community with this exciting new audience."