KAR Says Online Sales Grew Substantially in 2009
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CARMEL, Ind. — KAR Auction Services said it achieved record online sales volumes last year, as both its ADESA and Insurance Auto Auctions business units saw double-digit growth in the amount of vehicles sold online.
Specifically, ADESA saw its online sales volume grow 30 percent year-over-year in 2009, while there was a 9-percent hike for online volume at IAA.
The nearly 390,000 units that ADESA moved online last year was almost a fifth (greater than 19 percent) of its total sales volume.
IAA sold 550,000 units online, which was 45 percent of the company's total sales.
Combined, ADESA and IAA were just short of the 1 million mark with 950,000 units sold via the Web.
"Customers have different buying and selling preferences and KAR is committed to providing them with auction services during every stage of the remarketing process-regardless of where the inventory is located-as well as through every possible channel, online or at our 215 physical whole car and salvage auction locations," stated Benjamin Skuy, executive vice president of international markets and strategic initiatives for KAR.
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Continuing on, officials that dealers have flocked to both online systems and physical locations "in record numbers." ADESA, for instance, took home Dealers' Choice Awards from Auto Dealer Monthly.
It was recognized with the No. 1 ranking for purchasing inventory online, while being recognized with the No. 2 ranking for brick-and-mortar auctions.
"We have dedicated substantial resources to our platforms — LiveBlock, DealerBlock and i-Bid Live — in order to enhance our online remarketing options," Skuy shared.
"In addition, we continue to develop products and services for the entire remarketing industry through our wholly owned subsidiary, LiveBlock Auctions International," he added.
