MIAMI -

The future is looking a bit brighter for Chrysler, and one particular website is saying these improvements may be partly attributable to a change in leasing.

LeaseTrader.com claims that Chrysler — which moved 114,512 new units last month — has perhaps benefited from gains in leasing activity, as well as improvements in how leasing is structured, including the programs for Dodge and Jeep.

“For Chrysler it’s all about the change they’ve made to their leasing structure. The company is no longer writing leases under Chrysler Financial, which was unfavorable with its lease policies,” said LeaseTrader chief executive officer Sergio Stiberman.

“And today under GMAC and Ally Financial, Chrysler, Jeep and Dodge are all flourishing with growing demand on the site because people want to get right back into one of the brands and stay within the family when they exercise their option to transfer,” he added.

LeaseTrader also noted that the site has seen strength in brand retention for the company.

The Chrysler brand has an all-time high of 58.3 percent retention on LeaseTrader, and Dodge is at 55.1 percent, also a record high. The Jeep brand, meanwhile, is at 57.6 percent.

What’s more, more than three-quarters (75.3 percent) of the 500 Chrysler Group customers surveyed on LeaseTrader.com claimed they would at least look at sticking with the automaker. Only about two-fifths (42.5 percent) said the same three years ago.

“Brand retention is important on LeaseTrader.com because it is a reflection of an automaker’s or lease finance company’s leasing policies,” officials noted. “In addition to the overall deal, lease policies influence a driver’s decision on what to lease post-transfer."

Apparently, LeaseTrader customers are saying that there have been improvements in the automaker’s leasing policies in its relationship with Ally Financial.

LeaseTrader says the highlight of the improvement is the fact that the time-to-transfer period is only 19.3 days, compared to 75.5 days previously.