DALLAS -

Inventory management and marketing solutions company Liquid Motors revealed today the launch of its new AccuData Appraisal System. The appraisal tool is designed to help the dealers by providing valuable data at the time of trade, “positioning the dealer for a quick and profitable sale of the trade-in.”

How does one use the new system?

First, a dealer needs to enter the data on a vehicle trade, photo, estimate required reconditioning costs, access market and book data and enter an appraisal value to offer the customer.

Then, if the dealer successfully trades for the vehicle, the vehicle information is immediately uploaded into the Liquid Motors AccuData Inventory Management System, officials noted. This ensures the vehicle can be marketed immediately to wholesale and retail marketplaces.

The system also includes reporting on overall dealership appraisal performance, individual appraiser performance and individual salesperson performance “to allow dealership management to monitor the trade-in results,” the company stressed.

“We are pleased to offer an appraisal tool for our dealers that will allow them access to real time market data and book values when calculating what to offer for a trade.” said Mark Burack, executive vice president of sales for Liquid Motors.

“Our goal is to enable dealers to have a competitive edge when comparing identically equipped vehicles on the market to ensure dealers capture more trades without over paying for them,” he added.

Further commenting on the potential perks of the new tool, the company stressed it is especially useful since  the market is very tight on used vehicles, "improving trade-in performance is critical to stocking used inventory.”

“The appraisal system benefits the auto dealer in making an informed, knowledgeable decision for the value to offer for a customer trade and by providing management with the tools to track their appraisal performance and improve their results,” company officials asserted.

 If interested in the new tool, see here.