DALLAS -

To capitalize on strengthening consumer smartphone use, Liquid Motors launched a QR code product for dealers Tuesday.

The tool can allow dealers to place QR codes — short for quick-response codes — on window stickers and buyer guides.

Liquid Motors believes shoppers want more information and QR codes on the window sticker or buyer guide that can provide them the ability to easily get further information.

The Liquid Motors QR code solution is meant to be flexible in that it can direct a customer to any website the dealership chooses: the store homepage, a search results page, a vehicle details page, a Carfax Vehicle History Report or any other site.

Liquid Motors stressed the shopper benefits by having access to additional vehicle information, photos, video, features and options at their fingertips when it is convenient for them.

With a well-designed mobile website, officials went on to mention a consumer could quickly share the vehicle with others to get additional opinions.

QR codes can help build confidence with consumers by demonstrating the dealer is open to them researching on their own, according to Liquid Motors.

QR codes are designed to work with any smartphone reader app. A June comScore study found 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device.

“Whether the dealership is closed or a consumer is alone on the lot during business hours, customers can access more information about a vehicle they are interested in with a simple scan,” explained Michael Daseke, Liquid Motors president and chief executive officer.

“QR codes are the ‘silent salesperson,’” Daseke continued. “People shop for cars when it is convenient for them. That does not always coincide with dealership hours. QR codes make it as easy as possible for buyers to get information they need quickly.”