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DALLAS — Liquid Motors recently rolled out its package of marketing applications so dealers can better harness the capability of Facebook.

The SocialFuel Facebook Marketing Applications include SocialFuel Inventory, SocialFuel FanBuilder, SocialFuel Coupons and SocialFuel New Car Research.

The company explained SocialFuel Inventory can allow dealers to display inventory, photos and videos on their Facebook page to engage viewers. Management indicated dealers using the Liquid Motors platform can make changes to vehicles in the AccuData Inventory Manager and their Facebook page can immediately reflect the changes. The inventory page also can contain contact forms to improve lead conversion on the social media site.

In another benefit, the SocialFuel FanBuilder can assist dealerships that want to conduct a monthly drawing for a free oil change.

"Contests for fans have proven to get Facebook users to ‘like' business pages and to keep them as engaged fans," Liquid Motors asserted.

Meanwhile, the SocialFuel Coupons application can display service and parts coupons on the dealership's Facebook page. These coupons can help encourage service customers to remain a fan on Facebook and remain engaged.

"Surveys have shown that Facebook users want specials from the businesses they are fans of," Liquid Motors highlighted.

Finally, the SocialFuel New Car Research application can serve as a pathway for franchise dealers to showcase new models. This application can display compelling photos of each new model with drill-down capabilities for features, options, pricing and model packages available.

To help dealers find the offering that best suites them, Liquid Motors has two Facebook packages available for its dealer customers.

The standard package includes four applications with a Facebook color scheme. The custom package includes the four applications branded to the dealership's image with customized content.

"As social networking site usage grows exponentially, popular sites such as Facebook emerge as compelling, effective ways of staying engaged with existing customers and reaching new ones," Liquid Motors emphasized.

"With more than 500 million users on Facebook spending an average of 25 minutes a day on the site, now is the time for dealers to enter the social media arena," the company went on to say.

Michael Daseke, president and chief executive officer of Liquid Motors, elaborated on these points.

"We recognize that our dealers need the ability to promote their inventory, products and services on social sites such as Facebook," Daseke stated.

"We are excited to offer four Facebook applications that will make it much easier for our dealers to engage their customers with compelling content on Facebook," he concluded.