ATLANTA -

Manheim expanded its Trade Desk Wednesday to support more dealers across more sales channels.

The company highlighted director of Manheim Trade Desk Ben Gutwein and his team will now offer both high-volume buyers and sellers one-on-one advice on Manheim’s complete portfolio of in-lane and digital products and services 24 hours a day, seven days a week.

Manheim pointed out the Trade Desk originally served buyers using OVE.com. However, due to the changing needs of its customers, the company expanded the Trade Desk.

In addition to the current team based in Atlanta, the company revealed this expansion includes adding a second Trade Desk center on the West Coast — in Riverside, Calif. — by the end of the year.

Executives stressed the dual locations will provide dealers convenient, around-the-clock assistance with:

—Locating and placing inventory at in-lane and online sales.
—Sending real-time information and updates about sales and new digital features.
—Providing quick buying and selling issue resolution across all platforms.
—Serving as trusted advisor and providing personalized support.

Manheim went on to note the Trade Desk is also committed to promoting special sales and closing deals on behalf of buyers and/or sellers before sales end.

For example, last month, the company recapped the Trade Desk worked with Nissan and Infiniti Remarketing Services’ top 500 buyers throughout the country to introduce and test a closed sale on a new Simulcast platform.

Executives insisted the Trade Desk team ensured all dealers had access to the sale and helped them navigate and understand the advantages of the new platform. As a result of their outreach efforts, they said 160 dealers participated in the sale that offered just 150 vehicles.

As customers increase the amount of business they do with Manheim, they will become eligible to be added to the Trade Desk network, according to the company.

Susie Heins, vice president of major dealers at Manheim, explained dealer feedback helped Manheim identify a more all-inclusive solution. Heins believes the resulting resolution better meets the unique needs of high-volume dealers who do a significant amount of business at multiple operating locations throughout the country.

“Building on the success and lessons learned with this offering, we saw an opportunity to create a hybrid in-lane and digital solution that would provide our top dealers with a service they can’t get anywhere else,” Heins emphasized.

“We created this team to be proactive and customer-centric,” Heins added. “Their mission is to provide a customized level of service for our high-volume buyers and sellers, while Manheim’s 250-plus field sales force strives to connect one-on-one with every dealer in the country.”