Manheim to Sponsor IARA for Four Years
MOUNT ARLINGTON, N.J. — The International Automotive Remarketers Alliance recently signed Manheim on to a four-year sponsorship agreement, under which the auction company will serve as the alliance's lead sponsor and support its professional development and grassroots campaigns.
As part of the partnership, Manheim will offer guidance to IARA for program development. Moreover, Manheim executives will speak at a variety of the alliance's industry events.
"Manheim is committed to doing its part to support ongoing industry education and development," shared Lynn Morgan, vice president of Manheim Marketing and Consulting.
"By supporting IARA, we believe we can offer resources to IARA members that no other company can provide," Morgan added. "We are very excited about this new relationship and look forward to collaborating with IARA on ways to help members and the industry."
Additionally, as part of the deal, IARA has access to Manheim Consulting, which as most know, is comprised of the company's auto strategy consultants and analysts.
IARA will be provided industry expertise and analysis from Manheim Consulting for the alliance's white paper development and conference preparation, in addition to other IARA business matters.
"We are extremely pleased to have Manheim's support of IARA. Their sponsorship is vitally important to helping our organization drive continued momentum with current members as well as assist in attracting new ones," stated Matt Marks, executive director of IARA.
"With Manheim's involvement, we'll be able to increase our industry presence, build a stronger organization and take action on vehicle remarketing issues and trends that affect our members," he added.