BOSTON -

Mojo Motors now includes more markets where participating used-vehicle dealers can join the website that aims to connect the stores with qualified local buyers who are ready to make a purchase.

After rolling out earlier this year in Boston and Providence, R.I., Mojo Motors now covers the Massachusetts cities of Worcester and Springfield, two of New Hampshire’s larger communities, Nashua and Manchester, as well as Hartford, Conn.

“What we are doing is unprecedented among used-car shopping sites. Mojo gives members free and private access to upfront discounts on used cars,” stated Paul Nadjarian, chief executive officer of Mojo Motors and a former eBay Motors executive.

To recap, here is how Mojo Motors is intended to operate.

Dealers pay a marketing fee to participate and are required to honor offers made to consumers through Mojo Motors, which serves as the online conduit that site officials say “puts consumers in the driver’s seat and rewards them for their purchase.”

Shoppers first can post a request at MojoMotors.com and select the vehicle they’re interested in purchasing. The site is designed to locate inventory currently available on dealer lots in the buyer’s area.

Then, buyers are told to enter their name, email address and a password. The site is geared to deliver the request for an offer to all dealers in the area with matching inventory.

“Throughout the Mojo buying process, the buyer remains anonymous to the dealer,” site officials emphasized.

“This is a deviation from other online used-car shopping sites which result in unsolicited phone calls and spam emails from dealers,” they continued.

Next, dealers who have a vehicle that meets shoppers’ criteria are scheduled to receive an alert from Mojo Motors. Dealers can respond with their best offer on the vehicle, and up to five dealer offers are presented to the buyer.

Site officials indicated each offer includes vehicle photos, detailed description of the vehicle, a free Carfax vehicle history report and the dealer’s contact information.

To help close the deal, Mojo Motors rewards buyers with a $50 Mojo Reward Card if they purchase a vehicle from a dealer that made them an offer through Mojo Motors and report the purchase on the Mojo Motors website.

“With real offers in hand, consumers now have their mojo and are in an informed position to contact the dealer and test drive the car,” site officials contend.

“Since dealers are competing with other dealers for the consumers’ business, buyers can feel confident they have leverage (mojo) in the relationship with the dealer,” they added.

Mojo Motors shared feedback from a pair of recent buyers.

“Advantage is always in the dealer’s corner. Knowing the cost up front made the negotiation easy. Mojo gave me the knowledge to be an intelligent consumer,” stated Paul Votze, new owner of a 2009 Volkswagen Jetta.

“Mojo Motors turned out to be an amazingly helpful tool for me in my search for a used car. It found local cars fitting my desired model, year and mileage — all at some of the best prices on the Web. Mojo’s listing price was by far the lowest,” said Matt Zanchi, new owner of a 2010 Subaru Forester.