COSTA MESA, Calif. -

NADAguides.com said Thursday that it has seen traffic to its new- and used-car section climb 10 percent since Jan. 1, a trend it believes follows the growth in the overall new-market this year.

In addition to this 10-percent hike in unique visitors to the site, NADAguides.com saw 12-percent year-over-year traffic growth for the month of June.

“The 10-percent increase in traffic on NADAguides.com parallels industry reports of a 10-percent increase in new-car sales for the first half of 2011 — demonstrating that consumers are utilizing NADAguides during their car buying process and taking that knowledge to the dealer lots,” officials suggested.

Overall traffic to the site has also climbed double-digits. More specifically, there has been a 14-percent hike in the amount of unique visitors.

Furthermore, NADAguides is seeing substantial growth in other specific areas of the site. The RV section has climbed 29 percent in the first six months of 2011, thanks largely to cheaper-than-expected fuel costs.

The motorcycle/ATV/utility vehicle section is up 23 percent as there are many affordable deals available for customers,  and this has pushed site traffic, officials noted.

Additionally, the classic car section has made a 10-percent leap.

“A portion of this traffic increase can be attributed to the reliance on NADAguides vehicle pricing and information revolving around recent collectible car auctions such as the famous Barrett Jackson Classic Car Auction,” editors said. “The auction, combined with a sluggish economy, brings new bidders that are taking advantage of the lower prices within the current collector car market.”

Meanwhile, boats and personal watercraft traffic climbed 54 percent in the second quarter compared to the prior quarter. This surge was due largely to the year-over-year demand uptick in June for used boats.

Offering some overall commentary, NADAguides director of product development Troy Snyder noted: “NADAguides.com has experienced exceptional growth since the beginning of the year as well as over last year’s traffic statistics.

“This growth is expected to continue with the broadening of site content, heightened marketing efforts and the ability of the site to change and morph its content with the demands of each respective vehicle segment represented on the site,” he continued. “We are the largest publisher of vehicle data online, and in-market vehicle shoppers are responding to this all-encompassing presentation of new- and used-vehicle information.”