NADAguides.com Upgrades CPO Center, More
COSTA MESA, Calif. — In the midst of the recent upswing in certified pre-owned sales and the records being set by various OEMs, NADAguides.com has rolled out a revamped version of its Certified Pre-Owned Car Center.
This new tool not only makes consumers aware of attractive CPO deals available in their area, but also educates them about various automakers' certified programs and points them to the CPO inventory at nearby stores.
In other news, NADAguides.com also unveiled an improved New and Used Car Reviews Center.
"Multiple automotive manufacturers have reported all-time records for certified pre-owned sales and our website analytics confirm this as well," stated NADAguides president Don Christy Jr.
"We wanted to address this increased activity in the CPO market and demand for CPO information," he added. "These product launches offer consumers a vital vehicle research tool that is comprehensive, easy to navigate, and the best in the industry."
Through the new Certified Pre-Owned Center, shoppers can find out about current CPO incentives and rebates. One of the new features of the center is a tool that sheds some light on the inner-workings of each automaker's CPO program.
Providing an example of this, officials said, "For instance, did you know that Chevrolet performs a 117-point inspection on all vehicles before they can be considered CPO?"
Shoppers can also find the certified inventory available at dealerships in their area.
As far as the upgraded New and Used Car Reviews Center, officials said this offers the most up-to-date reviews. The center features new-vehicle test drives for 2011 model-year units.
Comprising the test drives are driving impressions, model lineup details and comparative pricing, among other features.
Furthermore, the Consumer Ratings and Consumer Reviews provide peer-to-peer feedback. Shoppers can use this feature write their own reviews of used and new cars or read what others have said.
NADAguides.com said it will update the list of the most popular vehicle reviews each day. That way, shoppers will know the site's most-researched vehicles.