LAS VEGAS -

Shoppers have turned more and more to the Web in the car-buying process, and in light of this online push, Netsertive says it has the tools that can help dealers take advantage of this growing trend.

The online ad technology company will be on hand at next month’s Digital Dealer Conference and Exposition to show dealers how they can connect with buyers and generate more sales through the company’s digital search and display advertising programs.

Netsertive said that it offers managed pay-per-click search and localized display advertising — backed up by the company’s proprietary learning engine — that can help dealers perform well in high-value searches.

Netsertive will be in booth 118 at the conference, which is scheduled for Oct. 5–7 at the Mirage Hotel in Las Vegas.

“The auto industry is very unique in its sales and promotions processes and activities, and we understand that,” said Brendan Morrissey, Netsertive chief executive officer. “We’re leveraging our success in other vertical markets and combining that with our knowledge of the auto industry to provide unmatched, customized service to dealers nationwide. I think Digital Dealer attendees will be very interested in how we can help them sell more cars.”

One dealership, in particular, has apparently found success from using Netsertive’s offering.

“Since engaging Netsertive, we have seen our local ‘share-of-voice’ increase to an overall average of 68 percent for high-value searches, while seeing our Internet cost-per-lead reduced to $19,” stated Doug Hanenberg, sales and operations director for Mark Jacobson Toyota in Durham, N.C. “Netsertive has helped us rethink our overall marketing strategy, which has resulted in a more cost-efficient approach with measurable results.”

A promotion video from Netsertive can be seen at http://clk.am/ddv.

More information can be found at www.netsertive.com or by calling (800) 940-4351.