CENTREVILLE, Va. -

CARFAX announced Tuesday it has launched the CARFAX Lifetime Dealer program, which allows participating dealers to show consumers their respective stores are providing “full access to CARFAX products whether they’re buying, servicing, or trading in their used car.”

In other words, a mark of distinction for the dealers providing such services throughout the used-car lifecycle.

The company said a CARFAX Lifetime Dealer provides CARFAX Vehicle History Reports, includes cars for sale on the company’s Used Car Listings portal and helps consumers keep tabs on maintenance with the Car Care tool via CARFAX for Life.

“CARFAX Lifetime Dealers stand out in today’s competitive and crowded marketplace,” CARFAX vice president of dealer business Gregg Cleary said in a news release.

“Consumers can shop, service and sell with more confidence with CARFAX Lifetime Dealers. It’s fueled by our trusted brand and data. These are dealers who partner with CARFAX to provide reliable information at every turn in a car’s life,” Cleary said.

“They can be confident they’re paying the right price with CARFAX History-Based Value. Then, count on Car Care alerts to keep their vehicle well-maintained and boost its value when it’s time to get their next car.”

CARFAX said it began spotlighting these Lifetime dealers Tuesday, with premium branding throughout the company’s various portals.

One of those dealers is Walker Ford in Clearwater, Fla., where Tracy Affrunti is sales manager.

“We can build long-term relationships by keeping our name in front of our customers at all three levels with CARFAX products,” Affrunti said in a news release.

“Being a CARFAX Lifetime Dealer allows us to plaster our name all over CARFAX Reports and keeps us in front of our customers via alerts for maintenance. It brings our customers back to the dealership. CARFAX is a trusted brand, so the opportunity to partner with CARFAX is a huge value for us.”