SALT LAKE CITY -

A new website that helps consumers search for vehicles based on car payment and ZIP code has recently launched, giving dealers another avenue to connect with in-market shoppers.

Karhunt.com allows shoppers to search subscribing dealers’ inventories to find cars within their payment range.

“Karhunt was born out of our 20-plus years’ experience with the auto industry,” said Karhunt president Josh Nichols. “We know that there are better cars on the market than ever, and better technology to find what you want, but narrowing down what a shopper can actually afford is a huge endeavor for the average person.”

“People want to use a car payment calculator to know how much car they can actually afford,” added Jarrod Phillips, executive vice president of sales and marketing. “We want car buyers to see how many different options they have before they ever walk into a dealership.”

Users enter their preferred payment range and ZIP code on the Karhunt homepage to obtain a list of every car in their area that falls within that payment range.

New and used cars are listed side by side, and users can select and compare up to four individual vehicles on the site, the company said.

Karhunt gives users access to a wide range of options when selling a car as well, company executives said. Sellers can enter vehicle information on the site, and Karhunt then compiles bids on that vehicle from subscriber dealers and sends them to the user for fair price comparison.

For more information, visit www.karhunt.com.