BILLINGS, Mont. -

Taking into account the needs and suggestions expressed by customers, Xcira’s OnLine Ringman has collaborated with Auto Auction of Montana and its online bidders to roll out an enhanced bidding screen for the product.

Auto Auction of Montana IT manager Steve Gertsch said OnLine Ringman’s revamped bidding screen lets online customers take their time in reviewing auction inventory and be more deliberate in their bidding decisions.

“The new bidding screen has made a night and day difference in our online success,” said Gertsch. “It is extremely easy to use, and I have received great positive feedback.”

The following are more detailed descriptions of the amenities of the new bidding screen, as listed by Xcira:

—expanded information. An “On the Block” window now includes condition, equipment and tire information. The information that can be provided here to online bidders is virtually unlimited.

—scrollable “On the Block” window. Bidders can browse information by either scrolling, or by clicking static placeholders at the top of the window to jump directly to a particular section.

—multiple thumbnail views. The auction can now provide up to twenty thumbnail views of each car to go with the expanded lot detail. Online bidders can hover over each of the thumbnails to get an enlarged view, as well.

—preview information for upcoming sales. Bidders can now access all the “on the block” information from the preview window, as well. The OnLine Ringman user can review the extensive detail provided on any car coming up for bid later in the auction.
 

“As one of the largest independent auctions in the Northwest, Auto Auction of Montana makes superior customer service its priority,” Gertsch stated. “Partnering with Xcira, we listened to the suggestions of our bidders across North America, and, as a result, have been able to provide them with an excellent online bidding experience.”

Xcira president Jim Simmons added: “Xcira is honored to work with market leaders like Auto Auction of Montana to revolutionize the way vehicles are bought and sold at auction.

“Developing new technology with the valuable input of customers and users of the software, OnLine Ringman continues to drive the future of the automotive auction industry,” Simmons continued.