TORONTO, Ontario -
OPENLANE has teamed up with Boost Solutions — a Canadian company that provides used-vehicle inventory syndication — to help dealers in Canada move aged inventory in a quicker fashion by giving them a new avenue for marketing their used vehicles on the Web.
Explaining how Boost works, officials noted that it offers dealers resources for optimizing their online used-vehicle operations. It supplies them with inventory tracking, vehicle syndication and customized reporting, as well as detailed photographs for all models they post online.
Thanks to Boost integrating with OPENLANE, dealers who use Boost can now tap into OPENLANE.ca to sell wholesale vehicles.
Officials said the process of shifting inventory form Boost’s WSS to OPENLANE is designed to be “as seamless for dealers as possible.” They can do so with just one mouse click and only one sign-on.
Furthermore, Boost will also provide help to dealers who haven’t used OPENLANE before.
“Boost is the first in Canada to partner with OPENLANE to provide dealers with a more efficient way to sell their vehicles simultaneously from the lot and online,” said Boost executive chairman Greg Connor.
“This partnership is a win-win for dealers because they gain both local retail and nationwide wholesale exposure for their vehicles, increasing the chance of faster sales and lowering both depreciation and transport costs to and from physical auctions,” he continued.
OPENLANE director of Canadian dealer sales Chris Harvey added: “Dealers who are selling through OPENLANE today are saving time and money versus the traditional auction process.
“Partnerships like our integration with Boost provide dealers throughout Canada with new avenues for selling their wholesale inventory in a timely manner, capitalizing on exposing vehicles in a wholesale and retail environment simultaneously,” Harvey concluded.