POADA Adds AutoTrader.com to Its Growing Roster of Top Automotive Companies
![shutterstock_8103997-web](https://www.autoremarketing.com/wp-content/uploads/2014/01/shutterstock_8103997-web.jpg)
The Pre-Owned Automobile Dealers Alliance recently announced that AutoTrader.com, a leading online marketplace for buying and selling new, certified and used cars, has joined the Alliance as a Partner.
AutoTrader.com will join other POADA Partners Manheim.com, Ally Financial, EasyCare, DealerTrack, CDMdata, CARFAX, RouteOne, Black Book and Kelley Blue Book in connecting with and providing value to some of the country’s top pre-owned dealers through partnership in the Alliance.
Currently, POADA is nearing 600 dealer members in 49 states, plus Washington, D.C., and Canada. The Alliance recently launched its CarMark Certified Pre-Owned program, and the program’s administrator, APCO, recently reported that a number of dealers have completed the registration and installation process and are currently offering CarMark vehicles on their lots.
“With our strong group of existing Partners plus the addition of key new Partners like AutoTrader.com, POADA is well-positioned to continue to grow and provide increased value to its members,” said Bill Zadeits, POADA managing director. “And as interest in CarMark continues to grow, we believe that it will be another major driver for increased membership in POADA.” He added that CarMark dealers are required to join POADA, which is free.
POADA was formed in 2009 to assist dealers with retail and wholesale sales in the pre-owned market segment, identified by POADA as current model to five-year-old vehicles.
POADA affiliation is open at no cost to all dealers — franchise, former franchise and independent — where retail inventory and sales fall primarily within the pre-owned market segment. Companies producing products or services for pre-owned dealers can join POADA as Partners and often offer market incentives to POADA dealers.
For more information about POADA, visit www.poada.biz. For more information about CarMark, visit www.carmarkcertified.com.