PODCAST: Spiffy’s marketing leader shares thoughts on driving revenue & customer experience with digital servicing
We conclude our series of Auto Remarketing Podcast episodes from the Auto Intel Summit and NRC Spring Summit with a presentation from Spiffy chief marketing officer Grayson Leverenz, who discusses “Driving Revenue & CX with Digital Servicing.”
She explains the path from digital retailing to the emerging digital servicing segment, specifics on the mobile services segment and how early-adopting dealers and OEMS have embraced remote experiences for service.
Listen to Leverenz’s presentation at AIS in the window below.