KNOXVILLE, Tenn. -

Stemming from a merger with two other companies, mobile resource management solutions provider ProconGPS announced its new corporate name on Thursday.

After it’s officially launched during a special ribbon-cutting event Saturday at its new technology center, the company will be known as Spireon.

Officials explained the Spireon name binds the strategic merger of ProconGPS with other providers of MRM solutions — Enfotrace and PFS.

“Our merger with Enfotrace and PFS has allowed us to leverage our combined technologies, areas of expertise and market reach while maximizing our internal resources,” explained chief executive officer Brian Boling.

“The name change to Spireon evokes our new corporate mission to connect companies to their mobile assets and workforce through game-changing information platforms that empower them to manage actionable business intelligence,” Boling continued.

Boling went on to mention that the company name is derived from the words “spire” and “inspire,” as Spireon is meant to reflect the company’s position at the summit of business intelligence, as well as its ongoing quest to pioneer new paths toward higher levels of innovation.

“We are currently developing multiple market-first product brands with unique information platforms targeted toward a number of individual MRM markets,” Boling insisted.

“Most importantly, these products will now be driven by a leading MRM and business intelligence company that offers unrivaled power and scale,” he added.

Furthermore, Boling stressed Spireon will continue to innovate business intelligence platforms aimed at giving companies the power to leverage their mobile assets and workforce to improve business performance and profits.

“Spireon is ideally poised to lead the MRM field with its highly scalable and customizable SaaS-based solutions built on a broad technology portfolio,” Boling stated.

“The Spireon name captures the advantages of a well established industry leader that has a proven track record in innovation, customer-focused service, financial stability, powerful vertical distribution networks and a strong customer base. These advantages put Spireon in a strong position for sustained growth and market leadership,” he highlighted.

As part of its new corporate identity and branding efforts, Spireon also revealed a new corporate sponsorship with Joe Gibbs and Joe Gibbs Racing. 

Winner of three Super Bowls and three NASCAR championships, as well as a business innovator, Spireon belives Gibbs embodies the attributes that make the company unique in its markets. 

“This shared passion for innovation and game-changing strategies make Coach Gibbs an ideal spokesman for Spireon,” the company said.

“As an investor, as well as spokesperson, coach Gibbs and his team are working closely with the company to develop high impact driver performance systems coupled to MRM information platforms,” management added.

To celebrate the official launch of the new identity and corporate sponsorship, Spireon will host a ribbon-cutting event Saturday at the company’s new technology center located in Irvine, Calif. The ribbon-cutting ceremony will be attended by leadership from Spireon and Bertram Capital, Gibbs as well as other local dignitaries.

As an added attraction for the event, Gibbs plans to unveil JGR’s No. 18 Nationwide Series entry, which will carry the Spireon name as an associate sponsor for the race Saturday at Auto Club Speedway in Fontana, Calif.

“This marks the third year we’ve had the opportunity to partner with Joe Gibbs Racing for a race,” Boling pointed out. “We are very proud of our unbeaten two-for-two racing record. We look forward to seeing the same winning record from Spireon the company as we pull ahead of the pack.”

For more information about Spireon ribbon-cutting event and racecar, contact Corinna Tutor at (949) 422-7103 or visit Spireon.com.