BOCA RATON, Fla. -

On Tuesday, PSCars.com announced that it is debuting a new online vehicle shopping portal at the Digital Dealer Conference & Exposition. The new platform is designed to give dealers a new way to showcase their stores and inventories online and sell more effectively.

“Our goal is to transform the online vehicle buying and shopping process that eliminates frustrations and headaches for both dealers and online vehicle shoppers,” explained Dan Kodsi, chief executive officer of PSCars.com. “The launch of our PSCars.com platform to dealers is the first step in what we believe will be a revolution for online automotive retailing.”

The launch of the new platform is based on two things, officials said:

— “We’ve combined the best of 3D and other experiential technologies to offer a ‘virtual showroom’ and online shopping process that gives dealers unique branding opportunities and multiple customer touch points,” Kodsi said.

—“Our research shows online vehicle buyers, particularly the younger ones, aren’t satisfied with current vehicle shopping sites. They use them because they have no other choice — not because these sites empower them to build and find their dream vehicles and let them control their online shopping experience,” he added.

At the Digital Dealer conference, PSCars.com will be offering dealers demos of its online shopping platform:

—A 3D Virtual Showroom that “re-creates the showroom experience at their stores,” Kodsi described. The PSCars.com new and used car showcases can let consumers pick the trim, colors, options and accessories they want for their next vehicle in a content-rich, dealer-branded environment.

—Flexibility and functionality to serve online customers, no matter their place in their online vehicle shopping process.
“If online shoppers are just kicking tires, our PSCars.com platform gives dealers an opportunity to proactively take part and follow-up,” Kodsi noted. “If it’s a serious buyer, our system gives dealers the tools and functionality to close a deal, even if it’s a ‘click-to-delivery’ transaction.”

—Better, more qualified leads. PSCars.com offers a two-way online vehicle shopping experience — shoppers can browse dealer inventories, or configure/build their next new or used vehicle and submit bids to participating dealers to make an offer.

“There’s little guesswork and wasted time with the customers we deliver to dealers,” Kodsi explained. “We’ve built our platform to ensure dealers know where a customer stands in his/her buying cycle.”

—Integration with current dealership technologies and sales processes. PSCars.com interfaces with existing dealership technology providers to maximize efficiencies and minimize costs.

“We didn’t want to be the ‘new vendor on the block’ who requires separate time and attention for dealers to be successful,” Kodsi pointed out. “The PSCars.com platform can scale to accommodate the most sophisticated online retailers and those who are less experienced and need an efficient way to more effectively tap into this market.”

Ken Horton, director of sales for PSCars.com and a former dealer financing executive and F&I director, added, “We’re excited about the opportunity to ‘take off the veil’ with dealers at the Digital Dealer conference. We think our value proposition and price points will resonate well.”