DALLAS -

Inventory management company RedBumper intends to roll out what it thinks is the first true mobile inventory management system during next month’s National Automobile Dealers Association’s Convention & Expo.

RedBumper contends its four-part system is connected entirely to smart devices and can enable dealers to achieve faster turns, higher profits and volume sales, all at around one-third the cost of current products on the market. 

RedBumper’s new product suite to be unveiled at the NADA event in Las Vegas includes:

—SmartLot: a tool that’s designed to work in real-time on a smartphone mobile platform, providing flexibility. Described as an inventory management tool in the palm of the hand, RedBumper contends SmartLot is the first inventory analytic tool to blend historical performance with local market data and provides the optimal inventory stocking recommendations.

As dealers acquire and liquidate vehicles, the tool can analyze the performance of each and compares the dealership’s needs to the hottest current market performers, maintaining a continual pulse on market supply and demand. The company said these recommendations are provided in three to five seconds and, unlike other tools, it does not require that users search through charts and graphs.

RedBumper also noted SmartLot is also the only tool that has a built in Service Drive Harvester, a dynamic tool that can helps dealer acquire inventory from their own customers on the service drive.

—Service Drive Harvester: Built into SmartLot, RedBumper explained Service Drive Harvester can help turn the service drive into an auction lane. 

The solution can search through a dealer’s DMS and find vehicles on the buy list which are in a positive equity position. The service adviser simply can scan the VIN; and if a vehicle is on the buy list, the appraisal comes right across.

—Consumer Lane: Also built into SmartLot, RedBumper thinks this tool is perhaps best described as: “a used-car superstore in a box.”

The dealership can enter specific used vehicles it needs, and Consumer Lane can automatically query from its Internet partners. It can deliver used vehicles listed for sale by consumers in the past 24 hours.  

RedBumper contends 60 to 70 percent of consumers selling a used vehicle are in the market for a replacement, so Consumer Lane is designed to provide both used inventory and in-market buyers.

—SmartApp: RedBumper declared this tool is the first mobile app on the market to include both a built-in VIN scanner and QR code scanner.

The company explained this tool can enable dealerships to be at the forefront when consumers are shopping for a vehicle.

When the consumer downloads the app, visits any dealer’s lot and scans a vehicle, this data is immediately provided to the dealership that sponsors the app. It can enable that dealer to offer to beat any dealer’s price, or make the best bid to the consumer. 

RedBumper pointed out the SmartApp also can provide the dealer with an insight into a consumer’s shopping habits with data on all vehicles the consumer has scanned, providing powerful information to help in the sales process.

Furthermore, the app can also send coupons to specific consumers, offering attractive offers to help incentivize them in the buying process.

RedBumper highlighted that workshops further explaining its new system will be held throughout the NADA convention.

“Auto dealer inventory management systems have not kept up with the advances in Internet and mobile technology over the last decade,” stated RedBumper founder Bruce Thompson, the former chief executive officer and founder of American Auto Exchange (AAX).

Thompson continued with, “Sure, there are stocking tools with graphs and charts; pricing tools that show us how our competitors are pricing cars on AutoTrader and Cars.com, but where’s the real innovation?

“In my NADA workshops I’ll reveal the first real mobile inventory management system that is not only intuitive, but also the most powerful on the market,” he responded.

“RedBumper’s mobile platform enables auto dealers to capture every imaginable source of inventory, and it’s completely mobile. It’s like taking current inventory management systems and putting them on steroids,” Thompson went on to say.

To register for a workshop visit: http://redbumper.com/nada.aspx.

Thompson contends these tools are in high demand since RedBumper is currently installing at the rate of 100 dealerships per month.

For more information about RedBumper call (888) 339-1116 or visit, www.RedBumper.com.