Agreement extended between Sirius XM, Kia Motors America
Over the course of an expanded agreement between SiriusXM and Kia Motors America, Kia will broaden the installation of SiriusXM throughout Kia models and trims produced in North America.
SiriusXM and Kia Motors America on Friday announced an expansion of their long-term agreement, with the relationship extending through 2025.
The increased penetration rate, which will begin with model year 2022 vehicles, means SiriusXM is targeted to become a standard feature on nearly all Kia vehicles sold at retail in the United States.
Kia customers purchasing or leasing SiriusXM-equipped vehicles will continue to receive a three-month subscription to SiriusXM All Access, which SiriusXM describes as its most robust programming package.
SiriusXM All Access brings SiriusXM’s full lineup of varied content to consumers. It also provides access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes. Customers buying or leasing Kia certified pre-owned vehicles will also continue receiving a three-month subscription to SiriusXM All Access.
“Our customers love SiriusXM, and we’re excited to be announcing our plans to make it a standard feature across the vast majority of all vehicles sold at retail,” Kia Motors America vice president, sales operations, Bill Peffer said in a news release.
Peffer continued, “When you come to our dealerships and experience one of our award-winning models — from the ultra-popular Telluride to the Top-Safety Pick Forte to the sporty Stinger and so many more — that experience will be enhanced by SiriusXM’s world class programming and the best in audio entertainment in more Kias than ever before.”
SiriusXM vice president of automotive partnerships James Wu said the company was proud to expand its relationship with Kia and that SiriusXM being a retail standard feature across most of Kia’s lineup is a testament to the popularity of Sirius’ content.
“And we want every Kia customer to be able to drive off the lot enjoying SiriusXM,” Wu said.
Wu continued, “Kia boasts a distinguished lineup of vehicles and their commitment to innovative design, technology, safety and durability consistently puts them among the top brands for customer loyalty. The extension of our long-term agreement ensures that the Kia-SiriusXM relationship will continue to grow and serve those customers well for many years to come.”
More information is available on the SiriusXM program and the various ways subscribers can listen.