DULUTH, Ga. -

Less than five months after debuting the Q auto program in Tampa, Fla., another stand-alone used-car store from Asbury Automotive Group has officially opened, the retailer announced this morning.

The second store under the Q auto brand is located in Jacksonville, Fla.

The company is aiming for Q auto to be a “different approach to car buying,” through its one-person, one-price shopping experience as well as offering shoppers the chance to reserve and buy cars online via qauto.com.

The program’s “Q Protected” benefits include a five-day/unlimited-mile return policy, a Carfax Buyback Guarantee, and a 75-point Inspection, just to name a few. Additionally, Q auto says it will fix the first “ding or dent” the car gets for free.

The company said Q auto also services all vehicle makes and models regardless of whether or not it was bought at a Q auto.

Casey Coffey, president of Q auto, explained the integral part that “Q” plays in the program’s branding and culture.

“Q stands for Quality, Q stands for Quantity, and Q stands for Quickly — three things that we know are very important to our customers.  With Q auto, we've launched a new brand that will change the buying experience by providing a completely transparent sales experience that the customer controls,” Coffey said. “We have all the latest technology to allow the purchase process to be easier than ever.  Our buying experience is handled by one Q product specialist from beginning to end.

“We want to develop a brand that creates a unique purchase experience.  Our selection, our process, our cutting-edge technology and most importantly our people are different than what is generally expected.  We want Jacksonville to recognize Q auto as their car dealer,” Coffey added.