AutoClaimHelpers.com is looking to change the conversation when it comes to negotiating with customers looking to replace a totaled vehicle.

The Toronto-based company, a division of Automall Network, said its North America-wide partner program allows dealers to enhance their customer service offerings at no charge while making it easier to attract new clients and retain existing ones, helping new- and used-car dealerships strengthen their relationships with customers by providing support and assistance during a difficult time.

The program is based on the idea that when a consumer’s car is deemed a total loss, assuming there were no serious injuries, that consumers has two time-sensitive, major concerns: Making sure they get a fair market value settlement offer for their vehicle and getting a replacement vehicle as quickly as possible.

AutoClaimHelpers.com’s program is designed to help claimants cover the first concern while helping the dealership get an up-front commitment with more funds available to take care of concern No. 2, shifting the focus of any replacement conversation away from negotiating a discount and toward helping the customer receiving a larger settlement.

A bigger settlement can have dramatic implications for both sides, the company said, from covering out-of-pocket financing obligations and the level of the new vehicle purchased to dealership profitability and salesperson commissions.

The program offers no up-front or setup fees for dealers, no cost to clients (just a percentage of the increased settlement amount) and a hands-off solution for dealers with free support and quick turnaround, while working with a company with 20 years of insurance total loss experience and more than 100,000 claims.

“We estimate there are approximately 550,000 total losses per year in North America,” Automall Network president Viraf Baliwalla said. “Based on our 20 years of experience in the auto claims industry — originally for insurers — we can confidently say the vast majority of settlement offers are below fair market value

“Having flipped sides to help the public, we’ve directly helped total loss claimants get upward of $7,000 more on their settlement with 100% success rate so far when the original offer was low.”