automotiveMastermind wants to let car dealers look deeper into the minds of potential car buyers.

The data and technology provider has launched new machine learning and predictive data algorithms in its Behavior Prediction Score, and has redesigned the Customer Deal Sheet user interface to make it easier to use.

The changes, which are available to Mastermind customers at no additional cost, are designed to give dealers easy access to data and insights that allow their sales teams to create timely and effective sales outreach to prospects most likely to be in the market.

“Our goal with the Customer Deal Sheet is to provide dealers with everything they need in one place to understand each customer’s buying position and effectively close sales,” chief product officer Aaron Baldwin said. “I’m confident these enhanced insights will help dealers match the best vehicle and deal to each buyer and enhance their overall dealership experience.”

The company said the updates strengthen how Mastermind calculates the BPS by providing deeper consumer insights based on data modeling and machine learning.

The updated BPS includes three new scores to analyze customers: in-market status score, vehicle details score and deal score. The new scores are designed to help dealers identify which customers should be prioritized for outreach, what vehicle customers are most likely to buy, how they are likely to transact on specific deal types, and potential defection risks.

automotiveMastermind said it has redesigned the Customer Deal Sheet to organize the new scores, coupled with talk tracks, in an optimized workflow for sales communication, allowing sales representatives to prioritize customers to engage and identify consumers not yet in the market to buy a car.

“I love how automotiveMastermind makes my sales team more successful,” Lovelie Balmes, business development/internet director of Team Chevrolet in Las Vegas, said in a news release. “The new deal sheet is so easy to use and packed with great customer insights. That’s more time selling and less time training.”