Drive Pink has shifted into high gear.

AutoNation has launched its eighth annual DRV PNK Across America campaign, a nationwide series of events that serves as the highlight of the company’s year-round commitment to supporting cancer-fighting organizations and cancer-related causes.

The DRV PNK initiative has donated and raised more than $40 million to advance cancer research and treatment. In a news release, AutoNation said DRV PNK is its largest social impact program.

“Each day at AutoNation, we show up committed to answering the call to ensure everyone impacted by cancer has the opportunity to detect, fight and survive this life-threatening disease,” CEO Mike Manley said. “I’m proud that our associates, our customers and our sports, vendor and nonprofit partners united to raise funds to support the critical research needed to make the eradication of cancer a reality.”

The 2024 DRV PNK Across America campaign began with Totes for Hope, a nationwide program in which AutoNation’s 25,000 employees created and delivered thousands of tote bags for adult and pediatric cancer patients.

The company also teamed up with its longtime sports partners — the Miami Dolphins, the reigning Stanley Cup champion Florida Panthers and the University of Miami football team — to create tote bags. Players and team staff joined AutoNation to deliver the hand-packed care bags to patients receiving treatment at South Florida cancer facilities, including Cleveland Clinic Florida, Memorial Hospital, Broward Health Salah Foundation Children’s Hospital and Joe DiMaggio Children’s Hospital.

Through December, customers at AutoNation’s 300 locations can add a donation to the Breast Cancer Research Foundation to their purchases. Since that initiative began nine years ago, customers have made nearly $2 million donations to support cancer research.

DRV PNK events on the regional and local level include:

  • AutoNation’s nine market presidents taking part in a nationwide “Men Wear Pink” fundraiser for the American Cancer Society.

 

  • Second annual Pink Classic hosted by BMW Buena Park in California to benefit Providence St. Jude’s Hospital.

 

  • Eighth Annual DRV PNK for Hope Golf Tournament hosted by AutoNation Chevrolet in Fort Worth, Texas, for Wipe Out Kids Cancer.

 

  • A Walk Among Stars Gala and Fashion Show sponsorship for Providence St. Jude’s Children’s Hospital in Anaheim, Calif.

 

  • Fashion Funds for the CURE sponsorship by Mercedes-Benz Houston Greenway for the National Pediatric Cancer Foundation.

 

  • Golf Tournament for the Cure sponsorship by Mercedes-Benz Houston Greenway for Jaime’s Hope in Houston.

 

  • Making Strides of Broward Walk/Run fundraiser for the American Cancer Society in Fort Lauderdale, Fla.

 

  • Phoenix Children’s Hospital 5K sponsorship for Phoenix Children’s Hospital.

 

  • ZERO Prostate Cancer Walk/Run in Baltimore.

 

  • ZERO Prostate Cancer Walk/Run in Chicago.