Car Wars, a provider of call-tracking, texting and phone-handling systems, announced an integration with Reynolds and Reynolds’ FOCUS CRM, designed to enhance dealership customer service and sales performance through inbound and outbound phone call management.

The integration allows external phone systems to integrate with FOCUS, which the companies said will provide more than 2,000 dealerships with tools to streamline communication and boost efficiency.

Car Wars chief revenue officer Cassie Broemmer said the integration “signifies our commitment to empowering dealers with innovative call management solutions,” which “combines our advanced call tracking and call management technology with the robust platform of FOCUS.

“By integrating inbound and outbound call data that can be matched to FOCUS customer records and offering click-to-call functionality, we empower dealerships to improve traffic management and accountability, ultimately driving increased revenue.”

In a news release, Car Wars said phone calls linked to customer records in FOCUS are shared, which “ensures organized and relevant communication.” Inbound and outbound calls are automatically tracked, recorded and integrated into FOCUS to assist with follow-up.

The company said sales agents can initiate outbound calls directly from customer records within FOCUS on a desktop or through the mobile app using click-to-call, for improved accountability.

In addition, Car Wars said mutual clients of the companies can benefit from Car Wars’ artificial intelligence, which offers recaps and categorizations, allowing managers to understand call outcomes, identify opportunities and ensure proper follow-up.

Integration capabilities are currently available for select Reynolds and Reynolds FOCUS and Car Wars users, with a full rollout coming soon, the companies said.