Two major players in the used-vehicle industry have announced sponsorship in the sports arena – but with very different approaches.

CarGurus is going the high-profile route, signing on as a founding partner of Boston Common Golf, a team in the made-for-TV virtual golf league TGL that features major champions Rory McIlroy, Hideki Matsuyama, Adam Scott and Keegan Bradley.

Carvana, on the other hand, is focusing on the grass-roots level through a multi-year partnership with Rush Soccer, the world’s largest youth soccer club, that includes the Carvana on the front of all Rush game jerseys.

CarGurus joins insurance company FM, NBC SportsNext, Evolv Technology and Comcast Business as sponsorship partners with Boston Common Golf, which is part of Boston Red Sox parent company Fenway Sports Group.

“We appreciate that, just like CarGurus, Boston Common Golf is embracing innovation and technology to deliver exciting new experiences and connections with fans,” CarGurus chief marketing officer Dafna Sarnoff said in a social media post announcing the partnership.

TGL — which stands for Tomorrow’s Golf League — was created by a company founded by McIlroy, 15-time major champion Tiger Woods and former NBC golf executive Mike McCarley in partnership with the PGA Tour to merge golf and technology in spectator-friendly events held at SoFi Center, a custom-built venue in Palm Beach Gardens, Fla.

McIlroy told ESPN that TGL is “trying to take golf into the 21st century.”

The league consists of six teams of PGA Tour players, including Woods, Justin Thomas, Collin Morikawa, Rickie Fowler and Xander Schauffele, among others. Its season began last week with The Bay Golf Club’s victory over New York Golf Club and runs through the playoffs in March.

Meanwhile, Carvana said in a news release its involvement with Rush Soccer is “aimed at enhancing the experiences of young athletes and their families across the country.”

Rush Soccer encompasses more than 60,000 players nationwide, which Carvana said offers the company a platform to engage with families and communities dedicated to supporting and fostering youth sports.

Carvana and Rush plan to collaborate on various community initiatives aimed at improving access to youth soccer by reducing financial barriers and improving the overall soccer experience for players and their families.

“We are proud to partner with Rush Soccer, an organization that shares our values and our commitment to fostering activities that bring communities together,” Carvana co-founder and chief brand officer Ryan Keeton said. “We’re excited to support the journey these young athletes take, both on and off the pitch.”

In addition to the jersey sponsorship, the partnership includes Carvana involvement at select Rush events — including serving as presenting sponsor of two major Rush tournaments — as well as content collaborations to amplify stories from Rush Soccer throughout the nation.

Rush Soccer CEO Justin Miller called the partnership with Carvana “an extension of our mission.”

“The front-of-jersey partnership for Rush has always been about aligning with a group that shares our same commitment to young athletes,” he said. “Carvana exemplifies those values. They recognize the power of youth soccer and its influence beyond the field, especially during the car rides to games, practices and tournaments that create meaningful moments in a family’s soccer journey.”