Curbee data finds mobile service recovers 92% of lost customers
Auto dealers who add mobile service to their offerings are winning 92% of lost customers back to their service departments, according to data from mobile service technology provider Curbee.
In a news release, Curbee said mobile service is a powerful tool for dealers to retain and regain customers by literally meeting them where they are. Noting the average U.S. vehicle is now 12.6 years old, the company said there is “significant opportunity” for dealers to generate revenue through their service departments as vehicles age and their warranties expire.
“Mobile service represents a significant opportunity for dealers to modernize operations and deepen customer relationships,” Curbee CEO Amit Chandarana said in a news release. “By prioritizing convenience and meeting customers on their terms – at their home or at the office – the industry can tackle one of its most pressing challenges: bringing lapsed customers back into the fold.”
Curbee’s data found 92% of customers who hadn’t visited their dealers for service in more than 18 months accepted a mobile service appointment when the dealer offered it, and appointments averaged just 55 minutes, which the company said minimizes disruption for customers and freeing up service bays for more complex repairs.
In addition, for vehicles averaging 7 years old, 100% of required services were routine maintenance, such as oil changes, tire rotations and battery checks. Which align well with perfect for mobile service.
Curbee said mobile service aligns with a shift in consumer expectations by prioritizing convenience, time savings and transparency in the service experience.
“As mobile service gains traction across the U.S., it’s poised to redefine the future of dealership operations and customer engagement,” Chandarana said. “The time to invest in mobile service is now.”