In a social-media era fueled by platforms such as Facebook, Instagram, TikTok and X, DealerFire reminded stores about how valuable blogs still are — especially to highlight their values and active participation in the community.

To help dealerships establish a blog and consistently publish content centered around the community, DealerFire shared a trio of recommendations so stores can build stronger connections with customers.

DealerFire began by emphasizing that blog posts can be a powerful tool to communicate a dealership’s commitment to local causes and initiatives.

“Sharing stories and updates on charitable efforts and sponsorships allows potential customers to learn about the dealership’s values and fosters a sense of connection with those who share similar values,” the company said.

Next, DealerFire noted engaging blog previews of upcoming charity drives, sponsorships or volunteer opportunities can generate excitement and encourage participation within the community.

“Sharing this content on social media expands the dealership’s reach, raising awareness among potential customers who might not have known about the dealership’s involvement,” DealerFire said.

Furthermore, DealerFire pointed out that localized blog content focused on community events and initiatives can attract website visitors who are specifically interested in the dealership’s role within the community.

“Sharing event wrap-ups with photos and testimonials keeps the community engaged and builds a portfolio that showcases the dealership’s positive impact. This strategy allows the dealership to tell the story of their community involvement and the lasting difference they’re making,” DealerFire said.

“By leveraging a well-maintained blog, dealerships can cultivate deeper relationships with existing customers, attract new customers who share their values and solidify their position as a valued community partner,” the company went on to say.

To get more assistance with blogs or other parts of store advertising from DealerFire, call (888) 655-1435 or send a message to Contentleaders@solera.com.