Football season is in full swing, and Edmunds is all in.

The car-shopping platform announced the launch of a new sports-themed advertising campaign called “Name of the Game”, featuring professional athletes — and an accountant — named Edmunds in ads the company said are designed to “make its name even more memorable among car shoppers.”

The campaign’s spots star the three football-playing Edmunds brothers — Chicago Bears linebacker Tremaine, Pittsburgh Steelers safety Terrell and former NFL running back Trey — and pro soccer player Kristen Edmonds.

“The Edmunds name has always stood for empowerment, providing everyday car shoppers the tools and confidence to make the best and most seamless car-shopping decisions,” Edmunds senior vice president of marketing Alison Steinlauf Anziska said in a news release. “We’re excited to partner up with a group of athletes who proudly share our name and, through our partnership, will help ensure that fans know where to turn first for their car-buying, selling and research needs.

“By leaning into sports-themed ad spots, Edmunds taps into a cohort that is passionate about engaging with current culture. This campaign appeals to their desire to stay well informed by the media and be a source of recommendations for others in their social circle, which are key traits in the car-shopping journey.”

Edmunds said the ads, built on its tagline, “We Drive It Like It Is,” will run on Instagram, Facebook, YouTube, TikTok and streaming TV through Nov. 15.

The spots include “Team Edmunds ,” featuring all four athletes, “Postgame: Brothers,” with the Edmunds brothers and “Postgame: Kristen,” starring Edmonds.

“The campaign ties naturally to Edmunds’ belief that buying or selling a car is a better experience when you have trusted experts on your team,” Edmunds creative director Benny Gee said. “It’s that mindset that shaped our creative approach through all three spots.

“The ads leverage light humor, delivering memorable moments that emphasize the strong connections between the Edmunds brand name and car shopping. Throwing the Rob Edmunds, CPA character into the mix creates a comedic foil to the roster of Edmunds athletes throughout the spots and helps drive home the point that Edmunds’ car-shopping expertise comes in many relatable forms to suit the needs of every consumer.”

In 2018, Tremaine and Terrell Edmunds became the first brothers to be selected in the first round of the same NFL draft, and a year later they joined Trey as the first three brothers in more than 90 years to play in the same NFL game.

Kristen Edmonds is a former NWSL and U.S. national team defender and midfielder who currently plays for the Tampa Bay Sun of the USL Super League.

“Representing the name on the back of my jersey means everything to me, so it’s an honor and a thrill to partner with the car-shopping experts at Edmunds,” said Tremaine Edmunds, the Bears’ defensive captain. “While the shared name brings us together, we have a ton of other qualities in common, too, from leadership traits to offering genuine advice and delivering strong results.

“We’re making it more widely known that Edmunds is a name that’s synonymous with offering great guidance, whether it’s tips on proper tackling or tips for your next car search.”

Edmunds — the company — said it will soon be launching a campaign-related sweepstakes for NFL fans in the Chicago area.