Overall satisfaction with car manufacturer websites hit its highest level in 3½ years, according to the latest study by J.D. Power.

The research firm’s 2024 U.S. Manufacturer Website Evaluation Study — Summer attributed that jump to rising new-vehicle inventories and increased incentives.

“There were numerous macroeconomic factors, such as the lack of chips and inventory, negatively influencing the auto industry during the pandemic,” J.D. Power analyst of digital solutions Chelsea Duckhart said in a news release. “Now the auto industry is as close to normal as it has ever been, and because of that we are seeing an increase in inventory, incentives and rebates.

“Additionally, manufacturers are being more transparent by showing vehicles being built and delivered, as well as an increase in price transparency — all things that significantly affect website satisfaction.”

The semiannual study measures customer satisfaction of automakers’ websites during the process of shopping for a new vehicle based on information/content, visual appeal, navigation and speed, using survey responses from 10,471 new-vehicle shoppers who indicated they will be in the market for a new vehicle within the next 24 months.

The average satisfaction score among premium brand websites was 739 on a 1,000-point scale. Mass-market brands averaged 722.

That said, the overall winner among brand websites was mass-market brand Chevrolet, which scored 758 to top the 34 sites ranked in the study. Mercedes-Benz was second overall and first among premium brands at 757, followed by Lexus at 756 and BMW and Infiniti tied at 751.

GMC was second in the mass-market category with a score of 744, with Jeep (743), Honda (742) and Subaru (739) completing the top five.