Lithia & Driveway has named a regional president of operations, appointing Adam Chamberlain to the role.

Chamberlain, who joins the company after serving as president of Aston Martin NA, will lead Lithia’s consumer optionality strategy, support network development and overseeing the retailer’s operations teams in the East.

He will work with Lithia’s three other regional presidents to execute the retailer’s strategy in North American and report to chief operating officer Chris Holzshu.

Prior to Aston Marin, Chamberlain had been vice president of sales and products for Mercedes-Benz USA for more than five years.

“Adam has over 25 years in the automotive world and brings a deep understanding of national and international markets,” Lithia president and CEO Bryan DeBoer said in a news release.

“Adam’s proactive and collaborative leadership combined with an acute love for store operations, will fit well alongside our regional presidents. His passion and understanding of our industry and the full customer vehicle lifecycle will be a key driver of our organization's omni-channel global growth and in reaching our 2025 Plan,” DeBoer said.

Chamberlain added: “As LAD continues to grow its omni-channel model for consumers, I am very excited to bring my passion for leadership and strong customer orientation to a dealership group that values innovation, high performance and consumer optionality as key growth drivers.”