FRANKLIN, Tenn. -

Saying this year has been a successful one with new product launches and anticipated sales growth, Mitsubishi Motors North America also said on Thursday it has added 10 new dealer partners to its U.S. network.

MMNA also continued investment in upgraded retail facilities, saying it completed construction on Arrotta's Mitsubishi in Spokane, Wash. Mitsubishi renovated the facility under the brand's corporate Visual Identity Program to improve sales and customer service environments.

The company said the Visual Identity Program uses a high-quality retail environment to enhance the customer shopping experience. The program works with the brand’s "Drive your Ambition" message to engage and inspire customers across all Mitsubishi retail stores.

The main color palette is cool and muted, black and gray, with red accents that match Mitsubishi Motors’ brand colors.

Mitsubishi said the Visual Identity Program ensures clean branding throughout the showroom and service waiting areas. The branding is meant to tell a consistent, upscale brand story.

Regarding the 10 new dealer partners, MMNA chief operating officer Mark Chaffin said the company continues to invest in and improve every aspect of the vehicle shopping experience with its dealers.

The newly opened and remodeled U.S. retail facilities are the latest step in the ongoing plan to rejuvenate every aspect of Mitsubishi Motors and its U.S. operations. That includes corporate leadership, dealer partners and each touchpoint in a customer's relationship with their vehicle, the company said.

“2021 is a pivotal year for Mitsubishi Motors, with one all-new and three substantially revised vehicles that are now arriving in dealer showrooms,” Chaffin said in a news release.

Chaffin also said, “New or long-standing, it’s an exciting time to be a Mitsubishi dealer, and we're looking forward to working together with all of our dealer partners to make the most of this opportunity for mutual success.”

The 10 new dealers Mitsubishi Motors welcomed into its dealer network are:

— Auto World Mitsubishi in Bedford, Ohio

— Crossroads Mitsubishi-Lumberton in Lumberton, N.C.

— Foundation 45 Mitsubishi in Houston

— KDK Mitsubishi in Brunswick, Ohio

— Nielsen Mitsubishi in Rockaway, N.J.

— Redondo Mitsubishi in Redondo Beach, Calif.

— Route 17 Mitsubishi in Ramsey, N.J.

— South Shore Mitsubishi in Freeport, N.Y.

— Team Mitsubishi – Hartford in Hartford, Conn.

— Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio