PODCAST: Navigating ‘difficult conversations’ in the used-car market
Cherokee Media Group's Andrew Friedlander shares a conversation with Dan Dionne, who is vice president of sales with RockED, during Used Car Week 2024 in Scottsdale, Ariz. Photo by Jonathan Fredin.
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We continue our episodes of the Auto Remarketing Podcast originating from Used Car Week 2024 in Scottsdale, Ariz., with a Speed Session featuring Dan Dionne, who is vice president of sales with RockED.
Dionne acknowledged dealership salespeople often have to have “difficult conversations” with potential buyers when challenges arise such as bruised credit, negative equity or affordability. He recapped the current landscape and offered some recommendations to help stores.
Listen to the episode in the window below and stay tuned for more from UCW 2024.
