Tracy Myers’ resume might begin with owning and operating Frank Myers Auto Maxx, his successful independent dealership in Winston-Salem, N.C., but that’s not even close to where it ends. He’s also an NIADA National Quality Dealer, an acknowledged expert in marketing and branding, a wrestling promoter, a best-selling author, a business trainer and consultant, and an Emmy-winning film producer — not to mention star of some of his market’s most loved (and hated) TV ads.

At the recent NIADA Convention and Expo in Las Vegas, Myers joined Cherokee Media Group’s Andrew Friedlander on the Auto Remarketing Podcast to talk about the “secret sauce” that creates a great customer experience, plus a whole lot more.

Listen to the conversation in the window below.