Perhaps your dealership didn’t generate the retail flurry during the holiday season that store management demanded, with the intention of meeting monthly, quarterly and annual sales goals.

To help get your rooftop on the right online track for 2025 and beyond, DealerFire explored several strategies to help dealerships pinpoint the best keywords for their online presence.

Whether a dealership is doing it themselves or leaning on professional support, DealerFire said there are various methods to achieve keyword success since having the right keywords is essential for ensuring a dealership’s website ranks high in search results.

For stores that have some resources available, DealerFire explained that investing in tools like SEMrush or AnswerThePublic can provide dealerships with valuable insights.

“These tools help identify high-traffic keywords, uncover niche search terms, and analyze competitors’ performance,” DealerFire said. “By leveraging these platforms, dealerships can create a strong foundation for their SEO strategies.”

DealerFire experts mentioned that another effective strategy is to use Google Analytics to evaluate existing website performance.

“By identifying which pages are attracting the most traffic, dealerships can spot trends and refine their keyword focus to build on proven success,” they said.

What about dealerships that don’t want to empty the budget before a week of the new year has even passed? DealerFire pointed out there are free resources for brainstorming keywords

“For dealerships looking for a budget-friendly option, Google’s search engine and AI tools offer great brainstorming opportunities,” DealerFire said. “By typing in relevant terms and analyzing suggested search results, dealerships can generate keyword ideas tailored to their market.

“Targeting terms like ‘car dealership near (city)’ ensures that dealerships connect with their immediate audience,” the dealership digital marketing solutions provider continued. “Regularly analyzing keyword performance helps dealerships refine their approach to maintain and improve rankings.”

Finally, DealerFire closed that stores could add to their partner roster by hiring an SEO professional.

“While do-it-yourself methods can work, many dealerships prefer to partner with an expert. DealerFire offers professional SEO services that take the guesswork out of keyword research. With DealerFire’s team, dealerships can enjoy customized keyword strategies designed to drive more traffic and conversions,” the company said.

For more information, go to https://www.dealerfire.com/blog.